Everyone in our industry wants all exhibitors to have a successful show. The organisers, the stand builders, graphics people, printers, logistics companies… Happy exhibitors mean repeat business for us all. Anything we can to help you make the most of your show, please just ask.

It doesn’t matter how big or small your stand is, whether you are working with us on your stand or not, you can still come to us for straight forward advice.

And to leave you with food for thought and perhaps get you thinking about attending that show you’ve been thinking about, I want to share with you the 5 key benefits exhibiting offers:

  1. Non-intrusive marketing/ permission marketing (people come to you, they want to know what you do, what your offer is, what is new in your business)
  2. Market research – a perfect opportunity to listen, find out about your industry. Who do they deal with now if not you? Do they have a project you can quote on? It is a listening exercise, ask the right questions.
  3. It is personal, you can start new personal connections, it’s face to face networking. No social media will ever fully replace the value of face to face interaction.
  4. It is measurable. Plan it properly, set goals and measure them. You want to know your return on the investment, don’t you?
  5. You get to deliver a total brand experience of your organisation (services, product, value, experiences).

But the main key to success is planning. Plan, prepare and execute for a truly successful show. Use all and any marketing tool to help you get the word out and prepare your team for the work they’ll have to do before, during and after the show.

Don’t know where to start? Get in touch with us and we’ll run you through it all. Book a ‘How to Exhibit’ workshop we can run with your team and take advantage of our ‘Social Media for Exhibitors’ package even if you already have the stand or you have engaged with a stand contractor. We love collaborating!

Give us a call on ‭01978 807118‬.‬